In a world where celebrity is king, the security of VIPs has perhaps never been more vital.
Whether it be the VIP security of a key politician in these times of conflict in key parts of the world or simply the security and safety of a celebrity pop star, close protection operatives have perhaps never been more in demand.
At Prime we have worked with everyone from soap stars to sporting icons and have a few tips on how, with a few simple precautions, some important preparation and a flexible approach, you too can all keep your principal safe.
- Preparation is essential in ensuring the safety of any VIP regardless of time constraints – the need to reduce risk starts minutes, hours, days, weeks or even months before the actual job.
- A flexible approach is crucial for a close protection operative – it is impossible to plan for every eventuality and it would be rare for a celebrity client to let you dictate their every move but together a safe compromise can usually be found.
- A good team is vital and CPOs need to consider what profile they want to portray. VIP security has come a long way from the days of surrounding a client with “gorillas in suits.”
- Don’t overestimate the threat. In the majority of celebrity security tasks you will be dealing with a nuisance – those seeking autographs or photos rather any threat of harm so don’t over-react. An over-zealous close protection officer needs to justify any action they take.
- Just as vital however is not to underestimate the threat and become complacent – it is all too easy to switch off when things are going well.
- Don’t try and become over familiar with your celebrity – remember it is a professional relationship. Instead try and exhibit confidence and professionalism and instil trust.
- Remember what you are there to do. Too often close protection operatives are drawn in to the glamour of the job and fixated on the principal. A good VIP security team will have the ability to disengage from the focal point and instead scan and make assessments of the members of the crowd.
- Have options, coordinate your resources well and be rational enough to utilise them when you’re under pressure.
- Take pride in your appearance and personal hygiene – the way you look (and smell) can have a huge effect on your professional image.
